craftwerks new media

What’s the difference between good design and GREAT design?
paying clients

From the moment a prospect lands on your site, they are sizing you up. They’re making instant judgments and assumptions, both conscious and subconscious.

There’s a dialogue going on in their minds, asking questions like:
“Do they look credible?”,
”Do they understand my unique problems, and do they have good solutions?”
“Would I honestly spend money with this person?”

The factors in their nearly split second decision process are :

1. Your Design, which is speaking to your credibility and value.

2. Your Development, which enables them to easily navigate your website, get relevant information and connect with you.

Maybe you know this already, but when it comes time to building your website, you decide you’ll do it yourself since it can save you some money. That’s great if your job is as a web designer and programmer. But if you’re a website novice, no matter how fancy the software, guess how your website is going to look. Amateur. And that’s how your prospects will view you.

But the thing is, you’re not an amateur. And neither is your business.

So do yourself a favor and don’t send the wrong message. It will cost you more than investing in a professional would have, and you’ll still have to hire one to undo the damage.

Here’s what we know about you:

You have a great product/service and a wonderful vision. Now the key is finding the right designer who can understand your unique perspective and translate your vision into a powerful design that will attract your ideal clients and hold their attention. Not only that, but you also need the right developer (coder) who knows how to translate the designer’s vision into a format that the web likes to play with.

Quite often, this translation from design to development gets muddled. There’s a disconnect between the two teams and the end result can often blur the original intent.

Ideally, you want a designer and developer from the same team. You want someone like Craftwerks…

With 15 years of design and developing we are uniquely able to bring your vision to life from the initial design process right up to launching your website live. Our team brings you a combination of advertising, marketing and sales experience to not just give you a website, but establish you with both a strong web presence and strategy.

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